Welcome to this episode of Bucci Radio!
You guys are going to absolutely love today’s episode. We have not done an Instagram episode in quite some time and today, I brought in an Instagram EXPERT. That being said, this girl is one of my favorite clients- Isabella Silverio. Isabella joined Influencer Academy (now known as Flourish & Conquer Accelerator) back in July 2017. She had so much potential and already had an amazing business as an Instagram guru with her Hashtag Matrix, her own mastermind, and teaching clients how to use Instagram not just for vanity metrics, but for the purpose of actually growing their businesses.
She’s a great example on how to create everything from the ground up. She’s done the work and has tried and tested every method. During her time in Influencer Academy, she hit the ground running and really grew her confidence and came into her own. She launched her program and made 30k in 3 months, which is some of our best results yet. I’m so happy to have her here today to talk about all things Instagram!
IN THIS EPISODE WE LEARN ABOUT:
- Instagram growth hacks for your business
- Content creation for your market
- Letting yourself be seen
- Experimenting with different tactics
- Tips for using niche hashtags
- Tips for using hashtag blocks
- How to target your ideal clients
- Tips for using stories to get clients
- Having an abundance vs. competition mindset
- How many times you should be selling per week
- Selling and not being afraid of being “salesy”
- Offering value and talking about your journey
- Working with Instagram’s features to your advantage
- How to make Instagram more enjoyable for you
- Why more followers does not equal more money
- Putting in the work, consistency, and doing your due diligence
IMPORTANT QUESTIONS ASKED:
- 7:29- How did you get to where you are today? When did you start thinking about your business?
- 13:45- What happened when you started taking on consulting clients?
- 20:15- What was the pivotal moment for you?
- 24:55- Instagram growth tips – how do you get the right people following you?
- 30:33- Let’s talk about hashtags. Do they really work? Where do I put them? Does it matter?
- 34:20– Let’s talk about hashtag blocks. Do you need to use blocks that are relevant only to you?
- 41:33– Why does not selling undermine your authority?
- 43:48– How can you optimize the time you spend on Instagram and make it something not miserable for you?
- 55:16– How can people contact you for a full Instagram audit?
- “People are tapping more and scrolling less. If you’re worried about being salesy and talking about your offer, you need to understand that people are passively consuming your content. People are watching your story while they’re pumping gas, visiting their grandma, having lunch, on the toilet, people watch stories all the time. They aren’t always actively watching. So it’s important to be on there every day and sell.”
- “Tell people about your service at least 2-4 times a week because when they are active and have the volume up, you want them to hear about your freakin offer. But don’t just sell, sell sell. Cushion your pushes with value. Tell people about your life. Show them the journey. Show them the process. Because when you’re not selling, you’re not coming across as an authority, and when you don’t do that, people pay less attention. If you want people to take you seriously, sell. “
- Whatever your offer is, you have to feel really confident about it. If you feel confident in your offer, and you love your offer, and you know you can serve people, there’s nothing salesy or icky about it.
- “Stop consuming content and start analyzing the content you’re seeing. Go study content. See what other people are doing. That’s how you get better. By replicating other’s success on the way they use the platform.”
You can find Isabella on Instagram @isabella.guava and her podcast on @guavagirlpodcast. You can visit her website at www.guacaempowerment.com. Get Isabella’s Hashtag Matrix by visiting the link in her bio or by going HERE. Use code BUCCI for a discount. If you want a deep dive for your Instagram page, make sure to contact Isabella in her DM’s!
The Flourish & Conquer Accelerator (previously known as Influencer Academy) is a 90-Day Intensive Business Coaching Program for Level 1 Entrepreneurs who are hungry for freedom. This program best serves health and fitness coaches, or other coaches/service providers who have their focus on building their personal brand. This program was created for those who are just getting started building their online businesses (who either have zero business experience and social media or have some experience but little to no results). Head to amandabucci.com/apply to apply now for our November start date!
Go to resonaterecordings.com to take your podcast to the next level and get your first episode produced completely for free!